Olympic Airways
OLYMPIC AIR
Olympic Air has been the national air carrier of Greece since the 1950’s. Since it’s relaunch in 2009 Olympic air had to adapt in a highly competitive environment, especially the one of online ticket booking. Online booking machines have been thriving in ticket bookings and Olympic was in need of a performance campaign that would respond to an aggressive strategy from www.airfasttickets.com that affected conversions generation.
PROJECT DELIVERABLES
SEM+SEO strategy. bid optimization
GOALS

Optimize ROI In search campaigns for 65 countries
Minimize CPA without losing ticket sales
Maximize impression share on brand campaigns
APPROACH

Create multiple campaigns for branded searches, route searches, destination searches, competition searches, product related searches and special offers for the loyalty program
Target specific interest & channels in GDN to reach our audience
TOOLS USED

Use IO DMS for advanced bid optimization & advance attribution modeling in order to stop airfasttickets from competing our best converting campaigns.
RESULTS

CTR INCREASE
%
CTR DECREASE
%
INCREASE CONVERSION RATE
%
CPA DECREASE
%
BOOST CAMPAIGN ROI
%